BookLover™ — The joy of reading
— Books can take you anywhere.
— Books can take you anywhere.
Task: Thalia is Germany's largest book retailer and now wants to write its own history with the sub brand: BookLover. The collection is an atmospheric companion for enjoying reading with all your senses. The product range stretches from reading candles to reading socks and everything in between. For the maximum joy of reading.
Idea: What do all BookLovers have in common?
The love of books becomes visible in their personal home library.
The love of books becomes visible in their personal home library.
Result: An iconic and dynamic design system, as multifaceted as the home library itself. Always different depending on the application and communication goal. But clearly recognizable as a real: BookLover.
Awards: German Brand Award (Winner). iF Design Award 2022.
